Lodgement Desk
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Lodgement Desk
v200
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SM
Sam Murray
Overview
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Dashboard
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command centre
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morning meeting picks
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Temperature
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daily broker heat
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client accepts · stips · offers
Pipeline
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— new inbox
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cold + lost · auto-dial
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BIG Opportunities
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10 per broker · daily top-up
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Asset finance
submit an application · new tab
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Waiting on Statements
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— oldest
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submissions@axle-capital
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Ready to Lodge
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— matched to client
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Active Deals
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— in market
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Live Offers
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— approved
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Pricing
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— price drops
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Settlements
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— funding
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Loans
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— funded ledger
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KPIs
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— monthly tracking
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Meta Ads
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— campaign ROI
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Marketing dashboard
spend, leads, CPL, ROAS · new tab
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Creative Engine
UGC and graphics · new tab
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Clients
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— all-time ledger
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Warmer
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— SMS re-engagement
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— pending approval
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Resources
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training + cheat sheets
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Training
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quiz + submissions
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Reporting
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conversion rates
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Reconciliation
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$ owed vs received
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Audit
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broker day · deal lifecycle
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Intelligence
ask · forecast
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Hiring
applicants · notes
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Heatmap
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activity · funnel
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Sales tracking
what gets statements, calls and accepts
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Call analytics
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calls → funded rate
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Coaching
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AI-graded calls
Activity
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Axle AI
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Stale deals · who needs a chase?
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